(Originally posted on September 25, 2008)

This is an exciting time for flux and Social Project. Just as our software and tools have evolved to allow publishers of all sizes to create communities for the passionate fans of their brands, so has our partnership with MTV Networks.

This week we are announcing that MTV Networks has acquired Social Project.

Together we have developed the vision for a broad, connected, social media distribution network that will allow publishers of all sizes to build an active and engaged fan base, and get their content in front of a large audience. We started with basic tools to provide publishers with social features for their sites, but we didn’t stop there. On top of our great social platform, which enables a high level of customization and scalability to support some of the most popular entertainment sites on the web, including MTV.com, Vh1.com, ComedyCentral.com, ColbertNation.com, and many others, we added the ability for users to take advantage of the cross-network capabilities of flux to discover new communities and content, and to quickly and easily share their identity across the many sites that fill their passions.

And this is just the beginning.  We’re currently developing exciting new features, which we can’t wait to show you, that will make it easier than ever for publishers of all sizes to build their brands, and get their content discovered. And we believe this is one of the biggest challenges of all. Whether you’re one of MTV Networks’ iconic brands or a great new talent redefining entertainment on the internet, you work hard at creating your content and programming. So we’re designing flux to work hard for you in getting your great content discovered and adored!

What does this mean for those of you who have built your sites in flux? It means more resources dedicated to making flux even better! MTV Networks is committed to keeping   flux truly open and finding every way possible to enable your sites and audience to grow bigger than ever before.

As we said, this is just the beginning. Thank you for all who have joined and participated in one of our communities, or have built a community in flux. We are committed to making   flux better every day - for all of you.

If you want, you can read the official press release.

Thank you all.
Joshua Dern
SVP & GM, MTVN Social Media